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Your CRM is costing you Revenue & Profit.

Siloed. Expensive. Inflexible. You need an AI-powered Revenue Engine.

The Board wants results. You need options.

CRO

Sales drive deals.
CRM slows them down.

CFO

You forecast revenue.
Collecting it is painful.

CIO / Chief AI Officer

AI pilots everywhere.
Production value nowhere.

Chief Customer Officer

Service costs rise.
Customer value doesn't.

Growth is the Board mandateWe build the Revenue Engine

Revenue Growth.
Predictable.
Durable.
Defensible.

Cash velocity.
Strong margins.
Clear economics.
Faster collections.

Brand Value.
Retention.
Expansion.
Advocacy.

Operating leverage.
New offerings.
Smarter pricing.
Adaptable business.

We know CRM is broken. It's in every strategy deck.

Inflexible revenue models Increasing cost and technical debt Revenue leakage

Adding AI to legacy CRM

won't fix the revenue problem.

Most companies have yet to scale AI beyond experimentation or piloting stages.
 
McKinseyThe State of AI in 2025, Nov 2025
Careful architecture decisions are critical to scaling AI… interoperability between systems [is] essential to avoid silos.
DeloitteAI ROI, Oct 2025
Operations get so deep and layered that decisions slow to a crawl, innovation gets sidetracked, costs creep and margin leaks.
AccentureThe Complexity Dividend, Dec 2025

AI pilots stall. Revenue doesn't improve.

63%

AI is Critial.
But not scalable.
— McKinsey

75%

Want AI in core processes.
Workflows block it.
— MIT NANDA

64%

AI ambition is rising.
Tech debt holds it back.
— KPMG

AI isn't the problem.
It's your CRM. AI runs best in unified workflows.

AI in Workflows

Not bolted onto CRM.

Embedded in revenue models.

Any AI Model

No Vendor lock-in.

With platform-level control.

Agentic

With human oversight.

Intelligent

Learns and adapts.

TRUSTED

Governed and secure.

In Production

Find out how.

We Build Your Revenue Engine

01

Revenue Growth

Sales & CPQ

Quote to
order
in seconds.

  • AI-powered Lead-to-Cash
  • Faster product launch
  • Intelligent pricing

02

Cash Velocity

Order to Cash

Collect
revenue
faster.

  • Agentic order management
  • Reduce revenue leakage
  • Improve cash flow

03

Brand Value

Customers

Make
service
valuable.

  • Intelligent self-service
  • Automate service resolution
  • Monetize service channels

Advisory-led. Results-driven.

We don't rip and replace legacy CRM.
We transform it into an AI-powered Revenue Engine, quickly and safely.

How we engage

Forward Deployed

Co-build the AI-powered Revenue Engine your board wants.

With teams in North America and Europe.

How we deliver

Fast Value Drops

Prove value in weeks, and scale ROI in months.

Deliver revenue wins that quickly build board trust.

How we're different

Revenue Outcomes

Revenue Model Transformation
AI + Data + Workflow Expertise

Delivering revenue and brand outcomes - not technology.

Why engage with us

We Design, Build and Deploy AI-powered Revenue Systems

MOVING ENTERPRISES RAPIDLY FROM LEGACY CRM TO AI-POWERED REVENUE ENGINES.

We partnered with ServiceNow to build modern revenue and service workflows that deliver real operating leverage - at speed.

We have delivered hundreds of enterprise Revenue transformations. We know how you launch new products and drive revenue growth - from Lead, to Cash.

With deep expertise of Salesforce and other legacy-CRM platforms, we use AI migration tools to quickly analyze your CRM stack, and map the fastest path to operating leverage and cost reduction.

Our partnerships with leading Revenue Platforms and AI Models ensure you build modern revenue workflows that deliver enterprise value - fast.

Build your AI-powered Revenue Engine.

Our customers run Revenue Engines

Arqiva
MCNC
Inogen
Summit 7
ISS
ServiceNow

Real results. Real engagement.

8 wks

To Go-Live

25%

Faster Sales Cycle

30%

Lift in Qualified Leads

Zero

Net-New Applications

Case Study · Telecommunications

From Black Books to a Revenue Engine

Read the full story on ServiceNow.com →
MCNC team collaborating

"The combined offering from, and executed by The Whole Group, ServiceNow & Tenon, gave us that single solution we needed, delivering centralized data and transparency across all departments, fast."

— Jim Nester, CMO, MCNC

"Driving transformation across the front office is essential. Working closely with the ServiceNow team allows us to guide clients on what to adopt now and what to wait for in future releases."

— Jorge Watson, Head of Consulting, TWG

The Agentic Opportunity

Build Agentic Revenue & Service Models

Intelligent Business Operations that think, learn and act

Autonomous

AI handles exceptions, routes approvals, optimises outcomes — with human oversight built in from day one.

Learning

Each transaction improves the system. Pricing gets smarter. Approvals get faster. Service gets predictive.

Proactive

Issues identified before they impact revenue. Interventions triggered before customers churn.

Governed

Enterprise-grade controls. Audit trails. Compliance built in. Human oversight where it matters.

Platform Partners

We bring together the expertise, platforms and integrations needed to build modern revenue engines.

ServiceNow
Revenue & Service Workflows

Seamless Lead to Cash

  • Revenue workflows on one platform
  • AI built in workflows orchestration
  • Agents embedded in revenue journeys
  • Enterprise governance and auditability
  • Replace fragmented legacy CRM
Stripe
Billing & Payments

Financial Infrastructure

  • Subscription, usage, and hybrid models
  • Global payments and real-time billing
  • Revenue intelligence and collections
  • API-first financial workflow automation
  • Cash velocity and payments flexibility
Anthropic Partner & Builder

Applied AI

  • Anthropic Partner
  • Agentic Workflow Design
  • Agentic Business Model Design
  • Embedded Applied AI Engineers
  • AI that delivers results in days

This isn't a tech stack. It's AI-native revenue architecture.

Other partners include
Xactly
Tenon
GoTransverse

Ready to compete differently?

Replace legacy CRM.
Build a Revenue Engine.